Celebrity alert at 60 seconds to napoli
As a kick-off to the new year, Germany's pizza hotspot 60 seconds to napoli is launching with a high-caliber announcement, as influencer Paul Ripke is set to serve as a brand ambassador this year. The German who lives in California once gained a foothold in the world of stars and starlets as a photographer for artists like Marteria or Die Toten Hosen and is now a well-known social media personality himself. His next stop: 60 seconds to napoli. The restaurant chain announced the cooperation on Sunday, January 5th via Instagram and is now looking forward to an eventful 2025 together with the content creator.
60 seconds to napoli – From Startup to Food Hotspot
The idea for the extraordinary pizzeria was conceived by founders Susanne Voigt and Adrian Kuras during a vacation in Italy. To bring a little piece of Naples to Germany, they opened their first authentic Italian pizzeria in Dortmund in 2019. 72 hours of dough fermentation and just 60 seconds of baking time at 485 degrees are what characterize the Neapolitan specialty. As part of the Gustoso Group, the pizzeria was able to grow at lightning speed and now has nearly 20 locations in Germany. As a modern gastronomy company, 60 seconds to napoli naturally embraces current trends and, for example, thrilled its guests last year with an oversized burrata pizza. The next marketing project is set to be even bigger: a collaboration with Paul Ripke.
From California's Newport Beach to Naples
His casual, humorous, and often unorthodox style has made Ripke a popular figure on social media. There, he regularly provides his fans with video content about his lifestyle in California – ranging from humorous everyday reels to sporty leisure activities, everything is included. But food also plays an elementary role on Paul's account. Under the „RIPKYTCHEN“ section, the influencer shares recipes and happily wields the wooden spoon himself in front of the camera. However, instead of California-inspired crispy rice or patatas bravas, Neapolitan pizza will be on the menu in the future. In the Instagram video, Ripke expresses his great anticipation for the cooperation: "I am happy to support this top team, and a personal childhood dream is coming true for me. Airy dough, perfect toppings, and that's what matters. Soon I will be able to get involved myself. A grandiose season lies ahead of us."
„We signed a contract!“
60 seconds to Napoli x Paul Ripke
Together with the star influencer, the restaurant chain has planned some great collaborations for the coming year. Ripke will, of course, bring his own creations to the menu, but it is not all about food. For example, major community events such as a bike ride with Paul Ripke are coming up, as well as a collaboration between Paul's fashion line „PARI“ and 60 seconds to napoli. „With Paul Ripke, we have not only gained a creative partner, but also someone who shares our passion for good pizza and unforgettable experiences. Together, we are bringing the best of California and Naples to the plate,“ explains Adrian Kuras, managing director and founder of 60 seconds to napoli.
Over 60 seconds to Napoli:
60 seconds to napoli brings authentic Neapolitan pizza to Germany. With 72 hours of dough fermentation and a baking time of just 60 seconds at 485 degrees, the pizzeria stands for quality, innovation, and passion. Since its founding in Dortmund in 2019, the company has developed into one of the country's leading restaurant chains as part of the Gustoso Group – with nearly 20 locations nationwide. The modern gastronomy brand delights its guests not only with culinary highlights, but also with creative marketing projects and collaborations.